This is when artist start to express their ideas on page and is normally nothing like to final finish and most do not get used. Here is the early stages of the PlayStation 2 mascot Crash Bandicoot. He looks more like the Tasmanian Devil from Loony Toons compared to his final stage. The environment in the picture below shows icy mountains and snow terrain where as the final stage was actually a tropical island. This show that the exploration stage is nothing like the final product but is a great start to make ideas.
Approval
In this stage the artist, lead artists and studio have agreed on the characters look and the publisher has given the project a green light and the next stage is promotion. here the artist has framed his work.
Promotion
Promotional art is to further or encourage the progress or existence of the game idea. Now its the final finish they can commercial show it to the public. An example is E3 (electronic entertainment expo) this is a event where video games can be presented. The publishers will also distribute merchandise to furthermore strengthen the campaign before the games release.
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